SPRINGFIELD, MA, November 20, 2018 – Consolidated Health Plans (CHP), a Springfield, Massachusetts-based Accident and Health insurance Berkshire Hathaway company, has announced the launch of a new brand name and brand identity for three organizations: Consolidated Health Plans, Commercial Casualty Insurance Company, and Atlanta International Insurance Company. The organizations will be branded under the marketing name of Wellfleet and the company names are changing to Wellfleet Group, Wellfleet Insurance Company, and Wellfleet New York Insurance Company, respectively.
The new logo and brand identity, unveiled at the company’s 25th-anniversary celebration event on Nov. 15 at Springfield’s Naismith Memorial Basketball Hall of Fame, comes on the heels of a September announcement in which CHP disclosed it is launching a new employee benefit program now known as Wellfleet Workplace.
“For the past 25 years, CHP has provided comprehensive, flexible and affordable solutions as a TPA in the student and employer health marketplace,” said Drew DiGiorgio, CHP President and CEO. “The new name Wellfleet Group, and new logo, represents our transformation and ongoing commitment to strength, service and quality care. We are excited about our continued growth and the direction we are heading as we broaden our product offering and launch Wellfleet Workplace Benefits offerings.”
CHP’s new branding further enables the company to stand out as a new player in the Accident and Health insurance marketplace. As the new organization has evolved, CHP, soon to be Wellfleet, is increasing its staff here in Springfield, which includes all aspects of insurance operations including underwriting, actuary, legal, compliance, sales and medical management staff.
Clients and brokers who choose to work with the new Wellfleet can expect an experience focused on quality administration, long-term partnerships, customer-centric solutions, and ease-of-use. Additionally, the implementation and enrollment processes are simple.
The full rebranding is expected to roll out in January 2019.
About Consolidated Health Plans (CHP)
Consolidated Health Plans (CHP), a Berkshire Hathaway indirect subsidiary headquartered in Springfield, MA, provides Accident and Health insurance for the collegiate, employer, and special risk markets nationwide. With innovation and experience, CHP delivers customer-centric Accident and Health insurance solutions with quality service and uncompromising ethics. For more details on CHP’s services, visit consolidatedhealthplan.com